_Micha Klein

For my bachelor study in TV science aka Media and Culture I wrote this thesis called ‘Micha Klein: Video, art and culture’. The introduction is printed below, you can see the full PDF here.

Introduction: New age of art

In the late eighties a great trend was developing in art. Computers were being used more often, but also the integration of media was becoming more common. Commercial art directors for advertisements tried to become serious artists by making video art, and visa versa autonomous artists were asked for commercial work like adverts or music videos. Photographer Anton Corbijn started making music videos for the rock formation U2 and video artist Micha Klein was asked to make commercials for Coca Cola, Samsung and McDonalds.

In the late eighties and early nineties another striking trend was rising. Because of the computerising of art, and the combination of different media, music with art, hybrid forms of art were being created. MichaKlein researches these developments by hihglighting the work of Micha Klein.